Social Media Analytics

Big data Analytics Big Data take-a-way Social Media Analytics

DataSoft believes that social media is no longer just a fed, now it’s the biggest shift since the industrial revolution. Social media has taken over as the activity on the web.77% of consumers interact to the product and financial service providers through social media. Considering data items from social media like-

  • Hometown
  • Marital Status
  • Gender
  • Activities
  • Interests
  • Location of connected friends
  • Friends’ working status
  • Groups
  • Language
  • Friends’ age group


Scorecard/credit rating is derived using big data analytics for an applicant. All variables are preprocessed carefully before the modeling phase. Stepwise regression is used to reduce the number of variables.